Behind the Scenes of Cowtown: A Conversation with Race Director Heidi Swartz

Chris Detzel is the passionate host and creator of "DFW Running Talk," the premier podcast dedicated to showcasing the vibrant running community across the Dallas-Fort Worth metroplex. Since launching the show in October 2024, Chris has established himself as a central voice in North Texas running culture, conducting in-depth conversations with elite athletes, coaches, race directors, and inspiring everyday runners who define the region's diverse running scene. As both interviewer and active participant in the DFW running community, Chris brings an authentic perspective shaped by years of personal running experience. While he describes himself as primarily a half marathon runner rather than a marathoner - citing the extensive training commitment and unpredictability of marathon race day - his deep knowledge of running culture spans the full spectrum from 5Ks to ultramarathons. His preference for half marathons stems from their balance of challenge and accessibility, allowing him to race monthly without the intensive training demands of longer distances. Chris's connection to elite running runs through his family - his wife Lea Ivy is an accomplished marathoner who has completed the Boston Marathon 12 times consecutively, achieving a personal best of 3:14 at age 45. This personal connection to high-level competition, combined with his own running journey, gives Chris unique insight into both the elite and recreational sides of the sport. He often travels to Boston to support Lea's racing and has become part of the broader running community that gathers around major events like the Boston Marathon. Through DFW Running Talk, Chris has created more than just a podcast - he's built a platform that celebrates the depth and diversity of North Texas running talent. His interviews reveal the stories behind local legends, from sub-3:00 marathoners to innovative coaches, from race directors creating memorable experiences to everyday runners achieving extraordinary personal transformations. The show has featured conversations with accomplished athletes like Shantel Cloud (sub-3:00 marathoner), Travis Dowd (Dallas Marathon winner), and Mimi Smith (Olympic Trials competitor), alongside community builders and running industry professionals. What sets Chris apart as a host is his ability to connect with guests on multiple levels - as a fellow runner who understands training cycles and race strategy, as a community member invested in the local running scene, and as a skilled interviewer who draws out both technical insights and personal stories. His approach prioritizes authentic conversation over surface-level inspiration, resulting in episodes that offer genuine value to runners of all levels. Based in the Dallas area, Chris continues to grow DFW Running Talk's reach across multiple platforms including Apple Podcasts, Spotify, Amazon Music, and YouTube, while maintaining strong connections to local running organizations like Dallas Running Club and participating in the broader Texas running community. His work documents and celebrates a running culture that he believes is "way more badass than it has any right to be."

Heidi Swartz's remarkable journey in the running world began unexpectedly in 1994 when she was "forced" to run the Cowtown 10K alongside her son's elementary school team. That transformative experience at the finish line sparked a passion not for running itself initially, but for the magic of race production. Within weeks, she submitted her resume to the Cowtown Marathon organization, marking the beginning of an extraordinary career that would shape North Texas' running community for decades to come. After joining Cowtown in 1996 as an assistant to the executive director, Swartz immersed herself in every aspect of race management, from timing systems to event coordination. Her dedication and comprehensive understanding of race operations led to her appointment as Executive Director in 2003. Recognizing the importance of understanding runners' needs firsthand, she took up running herself and progressed from finishing last in her first 5K to winning her age group the following year. Under Swartz's visionary leadership, Cowtown has grown into the largest multi-event race in North Texas, attracting participants from all 50 states and numerous countries. However, her most significant impact extends far beyond race day. She pioneered the CAF (Children's Activities for Life and Fitness) program, which provides running shoes and training to over 5,200 underprivileged children annually. The program exemplifies her belief that running should be accessible to everyone and that early exposure to fitness can transform lives. A passionate advocate for community health and youth fitness, Swartz has expanded Cowtown's influence beyond race events to include year-round training programs, summer camps, and wellness initiatives. Her innovative approach to race management and community engagement has earned Cowtown national recognition, including hosting the USA Track and Field Half Marathon Championships. From Montana's ski slopes to Fort Worth's running trails, Swartz has created an enduring legacy that combines athletic excellence with community service. Her leadership continues to inspire the next generation of runners while ensuring that Cowtown remains not just a race, but a cornerstone of Fort Worth's commitment to healthy living and community engagement.